Marketing
CPM Calculator
Calculate Cost Per Mille (CPM) β the cost per 1,000 impressions for any advertising campaign.
CPM
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How It Works
CPM = (Total Spend Γ· Total Impressions) Γ 1,000. CPM tells you what you pay for every 1,000 times your ad is seen, regardless of clicks. Lower CPM = more efficient reach.
Example
$500 spend for 100,000 impressions = $5 CPM. Facebook CPMs average $7β$11; Google Display averages $2β$5.
Frequently Asked Questions
What is a good CPM?
Varies by platform and audience. Facebook: $7β15. Instagram: $10β20. Google Display: $2β5. LinkedIn: $30β75 (B2B premium). Lower CPM isn't always better if quality is poor.
What is the difference between CPM, CPC, and CPA?
CPM = cost per 1,000 impressions. CPC = cost per click. CPA = cost per acquisition (conversion). Each measures a different stage of the funnel.
When should I use CPM bidding?
Use CPM for brand awareness campaigns where you want maximum reach. Use CPC or CPA when you want to drive traffic or conversions efficiently.