Marketing
Conversion Rate Calculator
Calculate the percentage of visitors who convert into leads, sign-ups, or customers.
Conversion Rate
β
How It Works
Conversion Rate = (Conversions Γ· Visitors) Γ 100. A conversion can be any goal: purchase, sign-up, download, or form submission.
Example
150 conversions from 5,000 visitors = 3.00% conversion rate.
Frequently Asked Questions
What is a good conversion rate?
E-commerce averages 2β3%; landing pages 5β10%; email opt-in pages can exceed 20%. Compare against your own baseline first.
How can I improve conversion rate?
Faster pages, clearer calls to action, social proof, fewer form fields, and A/B testing headlines are the highest-leverage fixes.
Sessions or unique visitors?
Either works β just be consistent. Session-based rates are usually lower because one person can visit several times before converting.